Skip to main content

Case study

Brand Identity and Menu Design for Mrs. Chen’s Restaurant

Kendal Fletcher from Auckland created Mrs. Chen's brand identity and menu design, balancing tradition with a playful twist to deliver a vibrant experience.

Brand Identity and Menu Design for Mrs. Chen’s Restaurant

The project

Project overview

For Mrs. Chen’s restaurant, I crafted a brand identity and menu design that beautifully balances tradition with a playful twist. Drawing inspiration from classic Chinese motifs, the design features intricate patterns and a rich color palette, honoring the restaurant’s heritage. To add a slice of fun, I incorporated modern typography and quirky illustrations, creating a vibrant and welcoming vibe that reflects Mrs. Chen’s unique personality and culinary flair. The result is a design that feels both timeless and refreshingly contemporary, perfectly complementing the dining experience.