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Case study

Brand Development for Vela Ella Candle Collection

Maria Morales from Wellington led branding and storytelling for Vela Ella, a 70s-inspired candle collection, delivering brand engagement and sales uplift.

Brand Development for Vela Ella Candle Collection

The project

Project overview

The Vela Ella candle collection is a unique fusion of candles and nostalgia, meticulously crafted for enthusiasts of the iconic 70s era and aficionados of good music. This case study delves into the inception, development, and success of Vela Ella, a brand that transports users back in time, immersing them in the groovy vibes and dreams of the 1970s through an unparalleled sensory experience.