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Case study

ANZ Pharma - B2B & B2C - Fully customised Ecommerce for a Complex Organisation Structure

Sutharsan AB delivered custom BigCommerce API and MYOB integration for ANZ Pharma to streamline B2B/B2C ecommerce.

ANZ Pharma - B2B & B2C - Fully customised Ecommerce for a Complex Organisation Structure

The project

Project overview

Project Overview

ANZ Pharma distributes ~5,000 SKUs to supermarkets and pharmacies across New Zealand and required a system to support both wholesale and consumer sales with accurate stock control.

Key Problems

  • No native integration between MYOB Advanced and ecommerce platforms.

  • Two customer types required different pricing rules and catalogue visibility.

  • Product data was spread across multiple supplier sources.

Our Approach

  • Selected BigCommerce Enterprise to manage B2B + B2C storefronts from a shared backend.

  • Built custom API integration for real-time inventory and order sync with MYOB Advanced.

  • Created a Brand Portal for suppliers to provide product descriptions, images and updates.

  • Introduced AI-based data completeness checks to reduce manual review time.

Outcome

  • One central product and stock source of truth.

  • Fully automated warehouse ↔ ecommerce workflow.

  • Scalable catalogue management across multiple brands.

Client feedback

The entire project not just saved us time but helped us re structure ourselves and put the right resources in the right place - Nitin