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ANZ Pharma - B2B & B2C - Fully customised Ecommerce for a Complex Organisation Structure

Sutharsan AB delivered ANZ Pharma a unified B2B/B2C ecommerce with real-time MYOB Advanced integration, AI data checks, and a Brand Portal.

Project overview

Project Overview

ANZ Pharma distributes ~5,000 SKUs to supermarkets and pharmacies across New Zealand and required a system to support both wholesale and consumer sales with accurate stock control.

Key Problems

  • No native integration between MYOB Advanced and ecommerce platforms.

  • Two customer types required different pricing rules and catalogue visibility.

  • Product data was spread across multiple supplier sources.

Our Approach

  • Selected BigCommerce Enterprise to manage B2B + B2C storefronts from a shared backend.

  • Built custom API integration for real-time inventory and order sync with MYOB Advanced.

  • Created a Brand Portal for suppliers to provide product descriptions, images and updates.

  • Introduced AI-based data completeness checks to reduce manual review time.

Outcome

  • One central product and stock source of truth.

  • Fully automated warehouse ↔ ecommerce workflow.

  • Scalable catalogue management across multiple brands.

The entire project not just saved us time but helped us re structure ourselves and put the right resources in the right place - Nitin

ANZ Pharma - B2B & B2C - Fully customised Ecommerce for a Complex Organisation Structure screenshot