The project
Project overview
This rebrand for AJ Charley captures the essence of fantasy through an enchanting and immersive visual identity. Rich, atmospheric tones and refined details come together to evoke worlds of magic, mystery, and timeless storytelling.
The logo draws on subtle fantasy influences, with elegant, sweeping curves that nod to a dragon’s tail—creating a sense of movement, intrigue, and quiet power. Paired with a lush, opulent palette of deep plum, vivid sapphire blue, molten gold, shimmering silver, soft cream, and smoky charcoal, the identity feels both regal and luminous.
Together, these elements weave a cohesive and captivating brand world, designed to draw readers in and reflect the depth and wonder of AJ Charley’s storytelling.
Client feedback
Rebecca did a great job of my new logo and branding. She interpreted the brief incredibly well, was easy to work with and highly communicative throughout the process. I absolutely love my new logo and would definitely work with Rebecca and Bilbe Design again for future graphic design and branding needs.
AJ Clearly
Project gallery
