Summer Gell

Hi, I'm Summer.

Helping growing businesses present themselves as professionally as they operate.

I'm a graphic designer with over 10 years of experience helping businesses look as good as the work they do.

Whether it's creating a brand from scratch, refreshing an existing identity, designing packaging, building a Shopify website, or producing a 100-page handbook, I enjoy bringing clarity and consistency to the way businesses present themselves.

I've worked both in-house and as a freelance designer, partnering with everyone from global organisations like BP and the Abu Dhabi Government through to local businesses, startups, wineries, hospitality venues, wellness brands, and product-based businesses. That mix of experience has taught me that great design isn't about following trends—it's about understanding the business behind it and creating something that genuinely works.

These days I often become an extension of my clients' teams, providing ongoing design support across branding, marketing, print, digital, websites, packaging, and long-form publications. I enjoy building long-term relationships where I understand the business well enough that projects become easier, communication becomes simpler, and the work becomes stronger.

These are just a few of the things I can help with:

• Brand identity and brand refreshes
• Shopify and Squarespace website design
• Packaging and label design
• Marketing collateral and campaign creative
• Workbooks, handbooks, training manuals, reports and long-form publications
• Brochures, proposals and presentation design
• Social media and digital marketing assets
• Signage, point-of-sale and print design
• Ongoing design support for businesses and marketing teams

My approach is straightforward: create thoughtful, well-crafted design that not only looks good, but makes your business easier to understand, easier to trust, and easier to choose.

If you're looking for someone who can slot into your team, communicate openly, and deliver quality work without the fuss, I'd love to hear about your project.