Samantha Armstrong

Hi my name is Sammy, I’m a TV and advertising producer with 10+ years of experience across NZ’s top broadcasters and agencies - including TVNZ Blacksand and TBWA NZ.

I now run a remote-first production operation that plugs into agencies and brands as needed. I manage shoots, budgets, crew, and logistics - without the overhead of a full-time hire. Clients get broadcast-quality production without building an in-house team.

I’m also the founder of IndustryLink, a production and market entry company helping overseas brands launch in NZ, AU, UK, and the US.

Some past clients include Samsung, ANZ, Land Rover, Woolworths, and DB Breweries.

Services to list:

- Remote Production Management

- Shoot Logistics + Crew Coordination

- Budget Planning + Oversight

- Production Consulting

- Content Strategy + Execution

- AI-Assisted Production Workflows + Tool Integration

- Market Entry Production (via IndustryLink)