Holly Phillips

I find the revenue you’re leaving on the table.

I’m a Fractional CMO and Marketing Strategist with 15+ years’ experience leading growth, marketing and commercial change across tech, media and financial services, working across three continents.

I’m typically brought in when a business is growing, but not as quickly, efficiently or predictably as it should be.

Sometimes the problem is marketing. Sometimes it’s positioning, the customer journey, retention, the offer, internal capability or simply too many initiatives competing for attention. I take a diagnostic approach: work out what’s actually constraining growth, identify the highest-leverage opportunities, then help turn them into action.

I’ve led cross-functional teams of 15+, managed multimillion-dollar budgets, and led go-to-market strategies, acquisitions and business transformation. I’m comfortable moving between board-level thinking and the practical realities of getting things done.

How I can help:

• Fractional CMO and executive marketing leadership

• Growth and marketing strategy

• Brand strategy, positioning and proposition

• Product marketing and go-to-market strategy

• M&A marketing due diligence, brand consolidation and commercial integration

• Sales pipeline, acquisition, retention and customer lifecycle

• Executive thought leadership and market authority

• Marketing teams, systems, governance and capability

I work best with ambitious businesses that already have something working and want to work out where the next meaningful stage of growth will come from without just doing more marketing for the sake of it.