Hanna Downey

Hey, I'm Hanna

I help established, medium-to-large businesses turn existing marketing activity into predictable, lower-cost revenue growth — working remotely with clients across New Zealand, or hybrid/in-person with businesses based in Waikato or Auckland. Over 14 years — including a Master's in Marketing and senior in-house roles managing multi-million dollar budgets — that audit-led approach has delivered a 55% reduction in cost per sale, grown monthly lead volume from 75 to 3,500 with no increase in budget, and lifted conversions by 149% through a single CRO audit.

I'm at my best designing systems that reach the right customer, on the right channel, at the right moment in their journey — organically, not intrusively. I have hands-on experience with large customer databases, dynamic product data, and marketing automation across paid media (Meta, Google), customer data platforms, and email/SMS systems including Dotdigital, Salesforce, Marketo and Omnisend.

How We'll Work Together

My core offering is a Growth Audit — a clear-eyed look at what's already working, where you're losing customers along the way, and where the highest-leverage opportunities are to grow the value of your existing marketing activity, before you spend a dollar on anything new. Growth Audits start from $5K; a recent example uncovered a broken automation generating $0 in return despite regular sends, and a pool of thousands of dormant customers that had gone untouched — the kind of overlooked opportunity a growth audit is built to surface. That audit mapped a path to doubling the client's monthly revenue within six months.

From there, most clients move into a Growth Sprint to implement the audit's highest-priority recommendations, with the option to continue on an ongoing retainer for continued optimisation and growth.

Results I've Delivered

Prior to and alongside consulting, I've held senior in-house roles that give me strong commercial grounding at scale:

•      Marketing Strategy & Performance Lead (Part-Time), Enterprise Motor Group — managed marketing automation and performance strategy for a multi-branch used vehicle and finance business, growing repeat purchases from 11% to 16%, cutting cost per sale by 55%, and delivering a 149% increase in finance applications through a CRO audit and website optimisations

•      Brand and Campaign Manager, Hyundai Motors New Zealand — owned an $11M national marketing budget, grew top-of-funnel leads from 75 to an average of 3,500/month with no budget increase, and cut cost per lead by 67%

•      National Marketing Manager, Harcourts New Zealand — led a 5-person team across NZ's largest real estate franchise (~195 offices, 2,000+ consultants), growing lead-generation search volumes by 19% in three months

My consulting work spans automotive, real estate, and professional services including law and finance, alongside wellness, trades and e-commerce.

Expertise Behind the Results

Lifecycle and Automation

•      CRM and marketing automation platforms: Dotdigital, Salesforce, Experian, Marketo, Mailchimp, Omnisend, HubSpot

•      Customer journey mapping and behavioural triggers

•      Retention and repeat revenue growth strategies

Data, Attribution and Optimisation

•      GA4, GSC, conversion tracking and attribution modelling

•      SEO and CRO strategy to improve pipeline and conversion rates

•      First-party data integration and audience segmentation

•      A/B testing and continuous optimisation frameworks

Strategic Marketing and Leadership

•      Marketing strategy, growth planning and commercial prioritisation

•      Building and leading high-performing marketing teams

•      Business planning, budgeting and ROI reporting

•      Agency and specialist partner coordination

Performance and Paid Media

•      Google Ads & Meta strategy, optimisation and scaling

•      Full-funnel campaign architecture and audience strategy

•      Budget allocation and performance forecasting

•      ROAS, CPA and revenue growth accountability

Your Next Growth Move

I combine strategic oversight with hands-on execution — equally comfortable setting growth targets at board level or optimising campaigns in-platform. If you're an established business looking for a marketing partner who connects investment directly to revenue outcomes — starting with a clear-eyed audit of what's already working — I'd love to connect.