Hanna D.

Hey, I'm Hanna

I help established, medium-to-large businesses turn existing marketing activity into predictable, lower-cost revenue growth — working remotely with clients across New Zealand, or hybrid/in-person with businesses based in Waikato or Auckland. My experience spans over over 14 years — including a Master's in Marketing and senior in-house roles managing multi-million dollar budgets for brands such as Hyundai, Enterprise Motor Group and Harcourts.

I'm at my best designing systems that reach the right customer, on the right channel, at the right moment in their journey — organically, not intrusively. I have hands-on experience with large customer databases, dynamic product data, and marketing automation across paid media (Meta, Google), customer data platforms, and email/SMS systems including Dotdigital, Salesforce, Marketo and Omnisend.

How We'll Work Together

My starting point is usually a Growth Audit — a clear-eyed look at what's already working, where you're losing customers along the way, and where the highest-leverage opportunities are to grow the value of your existing marketing activity, before you spend a dollar on anything new. A recent example uncovered a broken automation generating $0 in return despite regular sends, and a pool of thousands of dormant customers that had gone untouched — the kind of overlooked opportunity a growth audit is built to surface. That audit mapped a path to doubling the client's monthly revenue within six months.

From there, most clients move into a Growth Sprint to implement the audit's highest-priority recommendations, with the option to continue on an ongoing retainer for continued optimisation and growth.

Results I've Delivered

Prior to and alongside consulting, I've held senior in-house roles that give me strong commercial grounding at scale:

•      Marketing Strategy & Performance Lead (Part-Time), Enterprise Motor Group — managed marketing automation and performance strategy for a multi-branch used vehicle and finance business, growing repeat purchases from 11% to 16%, cutting cost per sale by 55%, and delivering a 149% increase in finance applications through a CRO audit and website optimisations

•      Brand and Campaign Manager, Hyundai Motors New Zealand — owned an $11M national marketing budget, grew top-of-funnel leads from 75 to an average of 3,500/month with no budget increase, and cut cost per lead by 67%

•      National Marketing Manager, Harcourts New Zealand — led a 5-person team across NZ's largest real estate franchise (~195 offices, 2,000+ consultants), growing lead-generation search volumes by 19% in three months

My consulting work spans automotive, real estate, and professional services including law and finance, alongside wellness, trades and e-commerce.

Expertise Behind the Results

Lifecycle and Automation

•      CRM and marketing automation platforms: Dotdigital, Salesforce, Experian, Marketo, Mailchimp, Omnisend, HubSpot

•      Customer journey mapping and behavioural triggers

•      Retention and repeat revenue growth strategies

Data, Attribution and Optimisation

•      GA4, GSC, conversion tracking and attribution modelling

•      SEO and CRO strategy to improve pipeline and conversion rates

•      First-party data integration and audience segmentation

•      A/B testing and continuous optimisation frameworks

Strategic Marketing and Leadership

•      Marketing strategy, growth planning and commercial prioritisation

•      Building and leading high-performing marketing teams

•      Business planning, budgeting and ROI reporting

•      Agency and specialist partner coordination

Performance and Paid Media

•      Google Ads & Meta strategy, optimisation and scaling

•      Full-funnel campaign architecture and audience strategy

•      Budget allocation and performance forecasting

•      ROAS, CPA and revenue growth accountability

Your Next Growth Move

I combine strategic oversight with hands-on execution — equally comfortable setting growth targets at board level or optimising campaigns in-platform. If you're an established business looking for a marketing partner who connects investment directly to revenue outcomes — starting with a clear-eyed audit of what's already working — I'd love to connect.