SweetNZ - Sugar Free Food

Project Thumbail for SweetNZ - Sugar Free Food - Tonya Knight

Services Provided:

  • Website Update (Shopify)
  • Search, liaison and organization of photos (showing the products) from brand ambassadors
  • Social Media Advertising Campaign
  • MailChimp account setup and link with the website (including pop-up)
  • Monthly newsletter creation
  • Instagram/Facebook content

Sugar Free Foods Ltd offers healthy sugar substitutes like Stevia, Monkfruit sweetener, Erythritol and more. Lynn and Glenn (business owners) contacted me to lift their marketing by finally doing it proactively online. Up until then, they’ve never done any online activity except posting occasional posts on social media.

I evaluated their online presence and suggested improving their home page to increase sales conversions and to become more user-friendly. They wanted to acquire more online sales, so I suggested proactive marketing activities like newsletters and social media advertising. They also understood the importance of social media (especially since healthy meal prep/baking was very “in” on Instagram), so I started creating regular FB/IG posts for the business as well. The business didn’t have many photos of people using the product, so I recruited people who could produce nice photos using the products, which we then used on the website and social media.

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Published on
May 11, 2024