Lamington NZ
Services Provided:
- Website update (Shopify home page creation, menu, and website layout redesign)
- Landing Page Creation (Shopify)
- Rewards program, review app set up on Shopify
- Nurturing emails creation and sequence set up (onboarding and abandoned cart emails)
- MailChimp edit and set up
- Google review email campaign creation
- Advice on optimizing and increasing sales online
Lamington NZ is known for high-quality merino socks and tights for babies, kids, and adults. I was approached by the owner Sarah to help with a range of marketing activities they needed help with at the time. The initial tasks were to create a converting home page, optimize the website’s structure, and add any Shopify apps to help with increasing sales. After that, I was hired to edit the company’s MailChimp and create better systems for generating sales through that platform. I set up a set of onboarding emails and a set of abandoned emails. Throughout my dealings with Sarah and the brand manager Abby, I shared my knowledge and provided marketing advice on their website, systems, and other online activities like reviews and social media presence.
