Increased Direct Bookings for Christchurch Hotel

Hotel 115 is a uniquely beautiful boutique hotel in Christchurch, New Zealand. I have been able to increase direct bookings as a percentage of overall revenue from 7% to 35% in under 3 months.

We achieved this by dialling up a combination of offering proximity deals to local tourists through Facebook & Google. Optimising and automating our guest reviews and increasing overall search traffic by building a library of resources for tourists looking for local attractions and events.

How did we do it?

• Proximity ad targeting
• High-intent keyword targeting
• Tailored content marketing
• Daily Social media management
• SEO link building
• Review automation and optimisation

The results

• 28% increase in direct bookings.
• 20% overall increase in annual revenue.
• 4x increase in organic search traffic.
• 15:1 return on ad spend.