Digital Marketing & Shopify Revamp for Sugar Free Foods
Services Provided:
- Website update (Shopify).
- Search, liaison and organisation of photos with the products from brand ambassadors.
- Meta advertising campaign (Facebook & Instagram).
- MailChimp account setup and link with the website to grow the database.
- Monthly communications creation.
- Social media content creation (Instagram/Facebook).
Lynn and Glenn from Sugar Free Foods had great products—natural sugar substitutes like Stevia, Monkfruit, and Erythritol—but no real digital presence. Aside from the odd social post, their marketing was almost non-existent. They brought me on to change that.
First, I revamped their website to improve the user experience and boost sales conversions. Then we launched regular newsletters and targeted social ads to drive online sales.
Knowing how visual the health food space is, I also sourced creators to make beautiful, real-life content using the products. This gave us a steady stream of lifestyle images for Instagram, Facebook, and the website—making the brand feel fresh, human, and on-trend.
The result was a proactive, professional online presence that finally matched the quality of their products.
This is what Lynn said:
"We definitely made the right choice in using Tonya to help us promote our business. She is very professional yet easy to communicate with, has great patience especially if you don't understand things and is both creative and efficient. She explained everything clearly from the beginning, got on with things herself but still kept us updated, so would highly recommend her."
