Tonya Knight: Shopify & Email Marketing for Lamington NZ

Services Provided:

Website update (Shopify home page creation, menu and website layout redesign)

Landing Page Creation (Shopify)

Rewards program, review app set up on Shopify

Nurturing emails creation and sequence set up (onboarding and abandoned cart emails)

MailChimp edit and set up

Google review email campaign creation

Advice on optimising and increasing sales online

Lamington NZ is known for high-quality merino socks and tights for babies, kids and adults. When owner Sarah reached out, she needed support across several key areas of the business’s digital marketing.

We started by reworking their homepage to improve conversions, refining the site structure, and recommending Shopify apps to boost sales and streamline operations.

Next, I tackled their email marketing, optimising their Mailchimp setup by creating a series of high-performing onboarding and abandoned cart flows designed to drive consistent sales.

Throughout the project, I worked closely with Sarah and Brand Manager Abby—offering ongoing strategic advice across their website, systems, customer reviews, and social media presence. The result was a more cohesive, conversion-driven digital presence that’s just as polished as their product.

This is what Abby shared about working with me:

"Working with Tonya has been amazing and taken a big weight of our shoulders. Tonya has streamlined our website, added a rewards system and sorted out all our mailchimp problems including email automations. She has also set up reviews for our products and google business. Always positive and full of great ideas to leverage more sales. We love working with you Tonya and look forward to future projects together."