High-ROAS Digital Ad Campaigns for Nursery Plant Sales
Published on
July 12, 2025
Joel came to me to help him sell his nursery plants online. He had been planting and preparing all year for a huge Spring/ Summer and was ready to sell out his stock. We knew there was a strong demand and had to craft campaigns to find the right audience.
This business had previously run Google Ads and some Meta ads campaigns and had some success. Firstly I dived into the past data and then using those insights, created a new strategy. Utilising different campaign types and shifting spend between the platforms.
The result? A $10.83 cost per conversion and over 1,100% ROAS from the campaigns which more than doubed the previous year's revenue—all with a modest ad budget.
