Increased Direct Bookings for Christchurch Hotel

Hotel 115 is a uniquely beautiful boutique hotel in Christchurch, New Zealand. I have been able to increase direct bookings as a percentage of overall revenue from 7% to 35% in under 3 months.   

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We achieved this by dialling up a combination of offering proximity deals to local tourists through Facebook & Google. Optimising and automating our guest reviews and increasing overall search traffic by building a library of resources for tourists looking for local attractions and events.  

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How did we do it?

•   Proximity ad targeting
•   High-intent keyword targeting
•   Tailored content marketing 
•   Daily Social media management 
•   SEO link building
•   Review automation and optimisation

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The results

•   28% increase in direct bookings.
•   20% overall increase in annual revenue.
•   4x increase in organic search traffic. 
•   15:1 return on ad spend.