Global Paid Ads & Optimisation for Covidence
Published on
July 12, 2025
I started working with Covidence in Sept 2021.
We run ads in 130+ countries, and their main goal is to generate free trials of their software.
Since I started working with them they have seen a 3x increase in free trials.
The main way this was achieved was through focusing on optimisation work to reduce their Cost Per Free Trial.
