Project overview
Propel Media is Fred Salimetov's Google Ads consultancy: campaign setup, ongoing management and Google Shopping management for New Zealand businesses, run from Auckland. Fred is the Google Ads specialist from our Kocev Services case study, and once that campaign was live he asked us to rebuild his own site.
We kept his design and his copy on launch day and rebuilt the platform underneath: a static Astro site built for him to edit with his own Claude subscription. Live since 14 September 2026 at propelmedia.co.nz, moved off Wix with no break in email, and restyled by Fred himself within ten days.


