Project overview
The challenge
NPIC needed to launch and explain its Get Naked Premium pet-treat range through a consumer-facing digital experience with strong product personality.
Your approach
I developed website campaign work that brought the product range, brand messaging and promotional imagery together. The design used the established packaging and pet imagery to make benefits easy to scan.
The result
The campaign created a cohesive digital showcase for the range and gave customers a clearer path through products, benefits and brand information.
