Project overview
The challenge
The design was outdated and lacked consistency
The menu was confusing with duplicated links and hidden pages
Content was inconsistent in language and structure
Focus needed to shift to Education and Lead Generation
Your approach
Lead generation was vastly improved with two main features:
A short quiz leading to relevant models being displayed and the ability to select up to 3 mowers and compare on over 50 specifications. At this point the visitor could choose to follow up for a consultation.
Consultations were made using a bespoke postcode finder. Visitors simply enter their postcode to display online booking options for either an in-person (if the postcode matched the area Mowbot was available) and/or a 1-on-1 Zoom call. This works seemlessly with Calendly and Hubspot.
The design was given a freshen up using new page templates, the menu was restructured to make more sense and content was overhauled for simplified and consistent messaging with strong call-to-actions throughout. Page redirects were put in place and SEO updated.
The result
By simplfying content and incorporating two interactive lead generation features, A massive improvement on the number of leads and greater sales.
