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Case study

Guest Article for The Not Serious Podcast Achieves Highest Engagement

Jo Mills (Queenstown/Wanaka) delivered a high-engagement guest article for The Not Serious podcast, achieving the highest views and interactions.

Guest Article for The Not Serious Podcast Achieves Highest Engagement

The project

Project overview

The Not Serious podcast and chats series invited me as a guest writer with an open brief for an article. To date, it has received the highest views and interactions of their articles - I must have struck a chord!

Client feedback

With this collective and deeply connected expertise, I asked Jo if she’d write a not serious piece. I gave her little in the way of a brief but rather asked if she might reflect on how she finds wine enlightenment in a world of social pressures and public perceptions. She’s delivered in spades and properly put us on the right path to seeking true wine enjoyment

Morven Macauley, Founder and Co-host, Not Serious Wine Chats