Project overview
The problem
A B2B SaaS company needed to explain their technically-complex product to customers in a human-centred way. I helped them break down how other businesses, governments and non-governmental organisations could use their solution, and how they could help customers get ahead of the curve.
The solution
Part of a full content marketing strategy I worked on for the business, I:
Developed a 3-part introduction series to showcase the basics of the technology to potential customers.
Worked with the executive suite, including the CEO and CPO to ensure the content was technically correct and on-brand.
Wrote and delivered 3 complete articles, optimised for SEO and readability.
The solution
Wallets for Humans: Digital Wallets 101 (authored by me)
Creating wallets that work (authored by me)
Wallets in the wild: Building digital trust that scales (peer written with the Chief Product Officer)
