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Case study

Customer Data Platform for Wondaris: Audience Intelligence & Activation

Timba Le from Auckland built Wondaris, a CDP centralizing 1st-party data, enabling marketers to enrich and activate audiences across channels for better CX

Customer Data Platform for Wondaris: Audience Intelligence & Activation

The project

Project overview

Wondaris is a customer data platform that intelligently generates audiences from select any app from the suite.

This product enables marketers to quickly centralise their 1st party data and easily enrich, explore and activate their audiences from a single click into multiple channels to deliver better customer experiences and accelerate ROI.

Wondaris focuses on bringing the utmost attention to serving marketers and data users. We strive for simplicity for marketers users, at the same time, enable power users to have the most flexible configurations through out the platform.