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Case study

Content Management & Storytelling for He Ara Kotahi Tour

Ellen Pullar led content & copy for He Ara Kotahi's Tahuna-ā-Rua history tour: signage, website, schools; 2024 DINZ Best Awards.

Content Management & Storytelling for He Ara Kotahi Tour

The project

Project overview

Content Manager and copywriter for 'He Ara Kotahi, Hei Ara Kōrero,' a self-guided tour of the history of the Tahuna-ā-Rua (Palmerston North) area, from the perspective of Rangitāne o Manawatū.

Included writing texts for on-location signage, storytelling website, mobile phone tour, and education resources for schools. Also conducted archival and oral history research for these forms of media.

2024 Designers Institute of New Zealand Best Awards: gold Toitanga category and bronze Social Good.