I am integrated creative director & brand strategist, with expertise in copywriting & art direction, brand strategy, branding design & advertising.
On a personal level, I have worked at some of the world's most prestigious agencies and my work has been recognised at major global awards shows. I have also run my own agency here in Aotearoa, Strategy, as creative partner and a majority shareholder — so I can think as both a right brained creative and left brained business person, and inspire a team to make the best work of their careers'.
My current focus is on ideas-led brand strategy and copywriting. I harness compelling post-pandemic cultural insights and craft them into disruptive creative solutions, then help oversee the creation of expertly crafted work.
Currently hunkered down in Aotearoa helping ambitious brands do amazing things.