I’m Leticia, a brand specialist based in Hawke’s Bay, and the founder of Organic Lines Design Studio. My passion is helping established businesses transform their branding so it reflects where they are today, not just where they started.

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Over the years, I’ve partnered with businesses across New Zealand and beyond to create brand identities, websites and packaging that attracts the right clients and builds long-term growth. I believe design should feel intentional, cohesive, and true to the values behind the business.

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When you work with me, you get more than just visuals, you get clarity, consistency, and a brand that tells your story in a way that resonates with your audience.

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My ideal clients are vision-led business owners and marketing teams who know their brand has outgrown its current look and are ready for transformation. They care deeply about their business, value thoughtful design, and want a brand that matches the quality of what they deliver.