Kelly Wakefield is a freelance Digital Marketing Strategist from Auckland

Hey! My name is Kelly and I have 7 years experience creating and implementing digital marketing strategies leading to scaling revenue and delivering significant business growth. I've worked within agency & brands and now I'm starting my freelance journey.

I can assist you with your overall digital marketing strategy (retention & acquisition including customer and content strategy) and defining your channel mix, budget allocation across channels, expected results & KPIs.

I can help with channel strategy, implementation, campaign management, reporting, optimisation, copywriting of the below channels & areas:

⭐ Paid Social - Meta, Pinterest, TikTok, Linkedin
⭐ Paid Search - Google Ads & Microsoft Ads
⭐ Email Marketing
⭐ Organic Social
⭐ Ecommerce - website optimisation recommendations & management
⭐ Set up assistance including tagging, GA4, merchant center etc
⭐ Dashboard reporting

I specialize in ecommerce but I can assist with any business goal/sector- I’ve worked with a large variety of clients from startups to large companies, B2C and B2B lead generation, in fashion, homeware & furniture, beauty, healthcare, automotive, FMGC, education and more.

My Experience
🟣 4 years at ecommerce brands - leading ecommerce & digital marketing
🟣 3 years at digital agency - strategist and campaign manager

Achievements
🎉 Improving paid social ROAS from 1 to 15 in ecommerce brand after implementing full funnel set up
🎉 Improving email revenue from $205K to $606 in 1 year after implementing flows and improvements in email campaigns
🎉 Improving paid search ROAS from 4 to 11 after implementing account restructure
🎉 Leading several ecommerce projects, web dev workflow, assisting migration M1 to M2