Michaela Ashford is a freelance Creative Director from Wellington

Kia ora, I'm Michaela – a full-time Creative Director, first-time Mum to my 8-month-old son Malakai and freelance designer.

I'm passionate about accessibility in design and designing for good (function always before form, but good design shouldn't compromise on either). My ideal clients want to make a difference in the work they do - they're inclusive, bold, brave, and want to stand out among the rest. They're excited to take risks and are open to zigging when everyone else is zagging.

I have 10+ years of experience in agency and corporate and bring a lot of skills to the table, including (but not limited to):

  • Creative direction
  • Brand identity design and roll-out
  • Creative strategy
  • Web and graphic design
  • Accessibility optimization
  • Wayfinding and signage
  • Design consultation
  • Social media
  • Transformation

Qualifications + Awards

  • BDes (Hons, First Class)
  • PGCertBus (Distinction)
  • Best Design Award (Bronze + Silver)
  • Red Dot Design Award (Best of the Best)

Case Studies


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