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Michaela Ashford
Design

Youth Branding Campaign for CA ANZ: Attracting Gen Z to Accounting

Freelancer
Michaela Ashford - Youth Branding Campaign for CA ANZ: Attracting Gen Z to Accounting
Michaela
Creative Director
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CA ANZ has been working to increase the attractiveness of the accounting profession to our younger audiences – and how Gen Z can "make epic things happen" with a career in accounting.

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This portfolio piece showcases our youth branding, with the creative challenge of making accounting cool (again).

Check out the project →
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Related Services

Brand Design
Graphic Design
Marketing Strategy
Copywriting
Published on
July 11, 2025

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