Youth Branding Campaign for CA ANZ: Attracting Gen Z to Accounting
Freelancer
Michaela
Creative Director
CA ANZ has been working to increase the attractiveness of the accounting profession to our younger audiences – and how Gen Z can "make epic things happen" with a career in accounting.
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This portfolio piece showcases our youth branding, with the creative challenge of making accounting cool (again).
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Published on
July 12, 2025
