Youth Branding Campaign for CA ANZ: Attracting Gen Z to Accounting

Published on

July 12, 2025

Michaela

Creative Director

Wellington

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CA ANZ has been working to increase the attractiveness of the accounting profession to our younger audiences – and how Gen Z can "make epic things happen" with a career in accounting.

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This portfolio piece showcases our youth branding, with the creative challenge of making accounting cool (again).

Check out the project →

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Youth Branding Campaign for CA ANZ: Attracting Gen Z to Accounting

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