Hi, I'm Katy! A Strategy & Business Performance Expert and the Founder of Strategy Toolbox. I turn business overwhelm into clarity & momentum. With over a decade of experience working in corporate roles across FMCG, aviation, dairy, and sustainability (in both NZ and Europe), I’ve seen firsthand what makes strategies succeed — and what causes them to fall flat. Spoiler: it's all about momentum.
I specialize in helping business owners and teams create simple, action-ready strategies and performance improvements that actually stick. No jargon, no bloated PowerPoints — just practical, people-centered tools that drive real progress.
What sets my approach apart is my mix of structured thinking and human insight. With degrees in Commerce (Operations & Supply Chain), Psychology, and Statistics, I design strategies that not only make sense on paper but also work in practice — because they’re tailored to how people really behave.
Whether you're mapping a 10-year strategy, fixing a broken process, or just trying to get out of survival mode, I’m here to help you get focused, stay motivated, and move forward. You’ll find me working 1:1 with business owners, facilitating strategy workshops, creating tools, or diving into data to uncover the story behind the numbers.
Let’s get your business moving in the right direction — simply, strategically, and with lasting impact.Services Offered:
📍 Strategy Definition & Implementation: As a business analyst and strategy consultant, I help you get clear on where you want to go—and exactly how to get there. Using a proven framework developed over years and refined across multiple industries, I’ll guide you to create a strategic roadmap that brings clarity, confidence, and control to your business direction.
🤝 Business Strategy & Team Building Workshops: Your team is your ultimate resource for Business Improvement ideas as well as making them a reality. I offer facilitation services to help you create a dream team & drive genuine impact.
đź’¬ Ongoing Business Coaching: Through one-on-one business coaching, we meet weekly or fortnightly to work through both big-picture strategy and everyday business challenges. I blend business transformation, mindset work, and strategic thinking to help you grow as a leader and take empowered, sustainable action.
🔍 Problem Solving & Process Improvement: As a business analyst, I specialize in process improvement and operational problem-solving. If your systems or workflows aren’t working as they should, I’ll help diagnose the real issues and design smart, tailored solutions that drive efficiency and long-term change.
📊 Data & Performance Analytics: Not all data is useful—I’m here to help you focus on the kind that matters. As a data analyst and business strategist, I help you cut through the noise and use your numbers to make better business decisions, uncover opportunities, and track what really drives performance.
⚙️ Customized Automations, Spreadsheets & Documentation: From custom spreadsheets to smart automations and clear documentation, I support small businesses in building systems that make work easier. If you've got a unique problem, I can design a practical solution that saves time, reduces errors, and boosts consistency.
About KatyI'm passionate about helping people create a business they love & believe in pursuing your own unique version of success, going beyond simply chasing revenue. My approach is effective but low-pressure, moving at a pace that suits you and your business. When I'm not supporting businesses to get the results they dream of, you'll find me chasing waves and sunshine in my campervan, living my unique version of success.
Experience:Air New Zealand - Airline: As the Strategy & Performance Manager for the Supply Chain Team, I supported the definition of the department strategy, implementation of value-driven data reporting & overall process improvements.
Danone Nutricia - Multi-National FMCG Dairy Company: Over the course of nine years, I worked in various Strategy, Performance, Supply Chain & Sustainability roles. Leading Strategy Definition, Process Improvement, Project Management, and more.
Qualifications:- Bachelor of Commerce - Operations & Supply Chain Management - University of Auckland
- Bachelor of Science - Psychology & Statistics - University of Auckland
- Digital Skills for the Workplace Micro-credential - AcademyEx
Based in Auckland with all services offered primarily online.
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