I've spent 15 years working as a Head of Marketing in retail and the last few consulting across a variety of unique businesses with interesting marketing needs. I specialise in full-stack marketing, handling everything from strategy to execution : whether that's fixing broken funnels, dialing in PPC, optimising budgets, or turning overwhelming analytics into clear, actionable insights.
For the last decade, I've helped scale Evo Cycles from 3 to 32 stores, working alongside an incredible team of brilliant leaders to establish our brand as an industry leader. That growth journey has been, and continues to be, the highlight of my career, and I bring that same results-driven, growth mindset into everything I work on.
Wherever you are in your marketing journey, I can take a full-funnel approach or identify and focus on a target area to drive real, measurable results. I'm hands-on, straight-talking, and focused on what moves the needle. If something's broken, I'll fix it. If it's working, I'll make it work better.
As a Full-Stack Marketer I'm Comfortable Delivering on:
- Strategy & Branding: Market research, positioning, messaging, and brand identity.
- Paid Advertising: PPC (Google Ads, Meta Ads), budget optimisation, and campaign scaling.
- Content & Social Media: Creative testing, social media growth, and engagement strategies.
- Conversion Optimisation (CRO): Funnel design, website UX, and A/B testing.
- Email & Automation: Automated email journeys, lead nurturing, and retention.
- Reputation & Growth: Google Reviews, customer feedback loops, and community. building.
- Analytics & Optimisation: Turning complex wide data into clear, actionable insights you can understand.
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