Meet Amanda Roberts: Freelance Media Strategy & Planning Expert in Auckland

Hi! I'm Amanda and my background is in Media strategy and planning working at a number of media agencies in NZ (primarily OMD and most recently at Zenith Media). I have worked across a range of categories and with a variety of brands including House Of Travel, Audi, McDonalds, Flight Centre, The Auckland City Mission, Reckitt Benckiser, Kathmandu, Roadshow Film Distributors, nib Insurance and Visa.  I have also held client-side experience working at the University of Auckland Business School where my role was specifically created to support the Graduate School of Management brands, using my digital marketing skills to drive lead generation and sales growth for their educational programmes and businesses. 

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In my 20 year career, I have developed strong strategic planning skills using audience insights and data, translating this into effective integrated marketing campaigns across paid, owned and earned media channels - utilising design thinking principles to put the customer at the heart. I can help you with audience insights and analysis, developing customer journeys (and identifying the right channels to reach them in), shaping your content marketing strategy and media planning/buying with support in analysis and optimisation. 

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