‘The Future Looks Brighter” Launch
Freelancer
Tatum
Brand & Marketing Specialist
In collaboration with designer Susie Reid, ‘The Future Looks Brighter’ campaign conveyed a modern, innovative brand rooted in the beauty, culture, and traditions of the South Pacific.
The goal was to create a synthesis of key messages (transformative ingredients, sustainable process, indulgent experience, connection to nature, community empowerment, unique location) into a clear and compelling launch.
Social Planning
EDM Copy Writing
PR
The goal was to create a synthesis of key messages (transformative ingredients, sustainable process, indulgent experience, connection to nature, community empowerment, unique location) into a clear and compelling launch.
Social Planning
- Series of teaser stories
- Series of launch stories
- Educational ‘how-to’ posts and stories
- Educational Q&A Facebook live
- Instagram caption copy
- Social GIFs
- Launch hashtags
- Instagram giveaways
EDM Copy Writing
- Teaser B2B & B2C
- Launch B2B & B2C
PR
- Influencer media kit
- Press release
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Published on
June 23, 2025
