‘The Future Looks Brighter” Launch

In collaboration with designer Susie Reid, ‘The Future Looks Brighter’ campaign conveyed a modern, innovative brand rooted in the beauty, culture and traditions of the South Pacific.

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The goal was to create a synthesis of key messages (transformative ingredients, sustainable process, indulgent experience, connection to nature community empowerment, unique location) into a clear and compelling launch.

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Social Planning

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·         Series of teaser stories

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·         Series of launch stores

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·         Educational ‘how to’ posts and stories

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·         Educational Q&A Facebook live

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·         Instagram caption copy

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·         Social GIF’s

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·         Launch hashtags

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·         Instagram giveaways

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EDM Copy Writing

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·         Teaser B2B & B2C

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·         Launch B2B & B2C

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PR

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·         Influencer media kit

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·         Press release

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