Redesigning Exercise Equipment Packaging
Freelancer
Audrey
Digital Designer
ABOUT THE PROJECT
Achieve Fitness wanted to update the packaging of the York Fitness Gym Ball to appeal to both men and women.
THE OUTCOME
Without limiting the advertising on the packaging towards specifically men or women, we designed one side of the box geared towards females with the lighter color, and the other side towards males with the darker color.
Achieve Fitness wanted to update the packaging of the York Fitness Gym Ball to appeal to both men and women.
THE OUTCOME
Without limiting the advertising on the packaging towards specifically men or women, we designed one side of the box geared towards females with the lighter color, and the other side towards males with the darker color.
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Published on
April 30, 2025
