Redesigning Exercise Equipment Packaging
Published on
March 4, 2024
Freelancer
Audrey
Digital Designer
ABOUT THE PROJECT
Achieve Fitness wanted to update the packaging of the York Fitness Gym Ball that would appeal to both men and women.
THE OUTCOME
Without limiting the advertising on the packaging toward specifically men or women, we designed one side of the box geared toward females with the lighter colour, and the other side to males, with the darker colour.
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