Curd Nerd

Curd Nerd is a locally owned hole in the wall style macaroni and cheese bar, that offers takeaway and dine in experiences where customers can come together and create personalised meals.

This was a student project I worked on for my branding module. The problem was that services like airBnB and strengthening alcohol rules are making it tougher for smaller cities and towns to maintain a positive, vibrant centre. I was tasked to create a new engaging experiences for visitors, and my solution was a new trendy restaurant that offers the full dining experience! Somewhere that does takeaway and dine in options, allowing customers to choose every element of their meal from start to finish.​​​​​​​

I did everything in this project – including initial proposals, research, brand statements, target audiences, personas, logo ideation and finalised designs, colour palettes, deliverables and style guide.