Five Lanes
![Project Thumbail for Five Lanes - Rupert de Paula](https://cdn.prod.website-files.com/5a6a34c2920f950001f51775/663e2ad121b48d2b7aa237ec_BrAgqPSuoIOyEAtJwpgVUUujQOqM71hEW9Un24Tc31U.jpeg)
I was thrilled to create the new brand for the BNZ Centre's shopping precinct, in the heart of Christchurch's CBD.
This project involved a new name, brand strategy, and creative identity built around a simple and compelling insight — five lanes, with five stories, all for discovery.
Agency: Strategy.
CD: Rupert de Paula.
Design Director: Chris Flack.
Creatives: Josiah Rees.
![](https://cdn.prod.website-files.com/5a6a34c2920f950001f51775/663e2ad121b48d2b7aa237e8_2GGfHehhBKyQL80ldef2yjXFEBqQY7_QZbSy-8s-QmM.jpeg)
![](https://cdn.prod.website-files.com/5a6a34c2920f950001f51775/663e2ad121b48d2b7aa237dc_zFLLRRf2PYomhx_Ad_zu5kmQtj6EoiQrrMh8AqX5Hg0.jpeg)
![](https://cdn.prod.website-files.com/5a6a34c2920f950001f51775/663e2ad121b48d2b7aa237e4_0iKYRIFYx1xmV6jBGcYpqynxWaVdpiflOn6WXMG15Q4.jpeg)
![](https://cdn.prod.website-files.com/5a6a34c2920f950001f51775/663e2ad121b48d2b7aa23810_lI9FmpKLClrgUHaYI_iNg03gWejCicWdUy2rn47EigE.jpeg)
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Published on
May 11, 2024