Five Lanes is a Logo Design, Marketing Strategy, Copywriting, Photography, Business Analysis, Graphic Design, Communications Consulting, Marketing Consulting, Web Design, Business Consulting project by Rupert de Paula
I was thrilled to create the new brand for the BNZ Centre's shopping precinct, in the heart of Christchurch's CBD.
This project involved a new name, brand strategy and creative identity built around a simple and compelling insight — five lanes, with five stories, all for discovery.
CD: Rupert de Paula.
Design Director: Chris Flack.
Creatives: Josiah Rees.
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