Five Lanes
Five Lanes is a project by Rupertde Paula
Published on
May 25, 2023
Freelancer
Rupert
Creative Director
I was thrilled to create the new brand for the BNZ Centre's shopping precinct, in the heart of Christchurch's CBD.
This project involved a new name, brand strategy and creative identity built around a simple and compelling insight — five lanes, with five stories, all for discovery.
Agency: Strategy.
CD: Rupert de Paula.
Design Director: Chris Flack.
Creatives: Josiah Rees.
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