ABOUT THE PROJECT

Situated in the quaint, beautiful and extremely popular town of Queenstown, Floralsmith resides delivering and supplying floral arrangements to local customers. Floralsmith was created to provide a premium floral delivery service with beautiful, modern products.

Sarah came to us wanting a rebrand and update to her logo that she would be proud to display in-store, digitally, and on a delivery vehicle running around town.

THE OUTCOME

We created a visually appealing logo that encapsulated the modern twist and curated aspect of Sarah’s craft that she feels so passionate about. We pumped up the volume and gave the new logo a louder voice that was strong enough to stand on its own, but also feel wholesome with the embellished scissor accent. With a bright pop of colour and the trendy modern connection, the logo now reflects the passion and high level of care and workmanship Sarah and her company put into the business. She loved them so much she couldn’t decide on one!