No-Bullsh*t Mindfulness - Scripting for YouTube & Lead Magnet Creation

The Mission: My client approached me wanting to start a YouTube channel centered around no-bullsh*t mindfulness advice and trauma healing. She required a scriptwriter, collaborator, and content strategist to help her build her viewership from the ground-up. Her long-term goal was to build a community of support for survivors, and an audience to sell genuinely helpful digital products.

The Outcome: We began with a discovery session, from which I developed a content strategy incorporating discovery, community, and sales-focused content aimed at increasing her subscriber count. From there, we collaborated with a video editor to produce a video every single week, without fail.

In tandem, we created a three-video series with a downloadable guide as a free info product aimed at building an email audience. My role here was to build the website using third-party design input, write appropriate copy, script the videos, create the downloadable, and script a welcome email series for new subscribers.

The Impact: We reached 75 subscribers (from 0) in 3 months, and climbing. Current forecasts estimate triple digits by February 2024.