The Background: Relief Pro is a New Zealand wellness brand founded by massage therapist Sammy. The business was created to introduce a high-quality, portable TENS machine into the local market, offering people an accessible way to manage pain and recovery from home.

The Challenge: Sammy came to me with an existing logo, but it lacked the refinement and professional polish needed to successfully launch a physical product. The challenge was to transform the existing asset into a premium, trustworthy medical wellness brand that would stand out on shelves and build immediate confidence with health conscious consumers.

The Solution: I refined the existing brand assets and designed a comprehensive Visual Identity and Packaging system:

Logo Refinement: Polishing the original logo to give it a more modern, balanced, and approachable feel.

Premium Colour Palette: Developing a sophisticated palette of navy, cream, and copper to convey a sense of clinical expertise mixed with high end comfort.

Typography: Establishing a complementary font pairing that balances clean professionalism with clear legibility.

Packaging Design: Creating clean, retail ready packaging that looks professional, communicates the product benefits clearly, and enhances the unboxing experience.

The Results: Relief Pro now possesses a cohesive, premium brand presence that bridges the gap between medical effectiveness and everyday wellness. The polished packaging and refined identity give the product the retail credibility it needs to compete confidently in the New Zealand market.