Mike Wong — Financial services website

Mike Wong — Financial services website is a project by BrentDickens

Published on
May 25, 2023

One place for all your finance and insurance needs in Wellington.

Mike Wong Financial Services are the father and daughter duo who will help you get the finance you need to make your dreams come true.

They look after everyone from first home buyers through to property developers.

The brief
Mike Wong came to us with a tired website in need of a complete overhaul.
They had several goals for the new site::

  1. As a financial services provider they have a legal obligation to provide detailed disclosure information on their site. This would need to be easy to find and read.
  2. They wanted to demonstrate their point of difference. Their family values, customer care and father daughter relationship.
    The site also needed to provide a great user experience including quality content and photography.

The strategy
Our strategy considered and multi faceted to meet all of the requirements for the brief .
The site needed to:

  • Provide disclosure information in an easy to access manner
  • Show their range of services
  • Allow for easy content updates
  • Provide new quality copy from Mel at Maze Marketing
  • Highlight their family story and approachable personalities with quality photos from Mark Tantrum
    We would and also create a platform that could support future growth with ongoing updates and content creation.

The results
We created a custom design including colour palette, type system and design templates. This all matched other print based marketing material.
Together with Mel from Maze Marketing we created all new copy for the disclosure section an all other pages.
Photography from Mark Tantrum sealed the deal showing their approachable friendly side and family values
The new site got the tick of approval for the disclosure content and the client continues to gain leads and happy customes.

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