Carmen Barnes — Health & wellness clinic website

A boutique, functional medicine clinic, with a personalised approach to medicine.

Carmen Barnes believes in a team-based approach with a GP-certified physician, nurse and Naturopath.
They’re revolutionising their whole business model by changing from an appointment-based pricing model to a monthly retainer subscription model.

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The brief
Carmen Barnes needed a new site with three goals for the rollout of their new business model.
1. A beautiful website that portrayed the idea of holistic health and aligned with its brand.
2. A site that communicated its new business model with all the benefits, making it easy to sign up.
3. A restricted membership area that holds exclusive content plus easy-to-use forms for prescription refills and booking of appointments.

The strategy
The goals for the project were clearly defined with the aim of moving most of their 300+ clients to the new business model.
We needed to design a website fit for purpose.
Our strategy was to create a Squarespace site built on the newest 7.1 platform. We would use the new Membership site tool for the private membership area.

The results
We created a completely bespoke design with a unique colour palette, type system and design templates.
This included a suite of custom codes plus a Squarespace membership site integrated with their booking system.
Clients say they love the fresh new design! They have ongoing signups and usage of the membership site.
*Complete success! *