From Local to In-Demand: Growing a Language Program’s Waitlist by 4x in Under a Year

Services: Social Media Strategy, Content Creation, Community Growth

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Overview:

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Las Lengüitas is a small language education business that wanted to expand its reach beyond its local community and attract more families to its Spanish programs. My role was to develop a tailored social media strategy, manage content creation, and build consistent engagement that would position the brand as a trusted leader in its niche.

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Impact:

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•   Waitlist grew 4x in under a year.

•   The brand was recognized by audiences outside of its local area, including mentions from conferences and school districts several hours away.

•   Secured contracts with 4 school districts and the state of Indiana, in part due to social media visibility.

•   Consistent content strategy built recognition and trust, making the brand familiar to people who had never seen it before.

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Key Strengths Demonstrated:

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✔ Social media growth strategy

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✔ Content creation and niche research

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✔ Audience engagement and community-building

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✔ Consistent brand voice development

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✔ Reporting and data-driven improvements