Localised Google Ads Campaigns for Canterbury Mitre 10 Franchises

Over the past 3 years I've worked with the 5 Canterbury based Mitre 10 franchises on various paid marketing efforts.
The goal has been to supplement head office's marketing and target customers with more localised seasonal ads that will resonate with a Canterbury audience.
In this time we've achieved some great results by tracking store visits gained through Google Ads campaigns and optimised towards these.
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Published on
July 11, 2025