Emma Lewisham

Emma Lewisham is a project by AlexMurton

Published on
May 25, 2023

Emma Lewisham has become the world's first beauty brand to achieve carbon positive status, leading to the ultimate endorsement from iconic environmentalist and UN Messenger of Peace Dr Jane Goodall.

Leading up to the announcement, we worked with Emma and the team to redesign and develop their e-commerce store and elevate Emma’s brand to a minimal and sophisticated aesthetic in the digital space. Balancing unique design layouts with even better functionality for a considered customer journey.

Far from the standard Shopify experience, the new website features in-cart product recommendations based on what products are in your cart, unique horizontal page experience to capture the essence of learning about Emma’s story and sustainability practices, subtle elegant detailed animation and expansive product pages that talk to the extensive research, efficacy, ingredients and environmentally friendly packaging.

Emma and the team fully supported our vision for the website, were a dream to work with, and naturally resulted in us producing work we are extremely proud of.

We look forward to continuing to work with Emma and the team as they set and inspire new standards in beauty, business and care for our planet.

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