Atolla
Atolla is a project by AlexMurton
![](https://cdn.prod.website-files.com/5a6a34c2920f950001f51775/6088c1fa5dcddbabf21e2547_atolla-01.webp)
Implementing an elegant, fresh design for this US-based custom skincare brand allowed Atolla to shift their focus toward a hyper-targeted demographic after undeniable results through A/B testing.
![](https://cdn.prod.website-files.com/5a6a34c2920f950001f51775/6088c1fa5dcddbabf21e2547_atolla-01.webp)
![](https://cdn.prod.website-files.com/5a6a34c2920f950001f51775/6088c1fa5dcddbaf471e2549_atolla-02.webp)
![](https://cdn.prod.website-files.com/5a6a34c2920f950001f51775/6088c1fa5dcddb98281e2545_atolla-05.webp)
![](https://cdn.prod.website-files.com/5a6a34c2920f950001f51775/6088c1fa5dcddba1281e2546_atolla-03.webp)
![](https://cdn.prod.website-files.com/5a6a34c2920f950001f51775/6088c1fa5dcddbf03a1e2548_atolla-04.webp)
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Published on
May 25, 2023