About this project
At Mauka Creative, we were inspired by Northern Edge's commitment to crafting high-quality, contemporary minimalist furniture designs that promote practicality and overall wellbeing. Through our design process, we aimed to capture the essence of their philosophy and translate it into a visual identity that speaks to their target audience.
With clean lines, geometric elements, and a focus on negative space, our minimalist approach to their branding reflects the same sense of calm and tranquility that their furniture embodies.
By collaborating closely with Northern Edge, we were able to develop a cohesive brand identity that harmonizes with their design ethos. From the logo and color palette to the typography and overall brand aesthetic, every element was thoughtfully crafted to convey their unique style and values.
