About this project
At Kalena Hirst Consulting, the mission is to empower leaders lift team engagement and boost capability with easy actionable steps. Embodying the essence of its founder, Kalena, the brand speaks volumes through its bold, commanding colors of cerise and black, mirroring her unwavering spirit—fierce, bold, and brimming with personality. The tagline, 'get shit done,' encapsulates the business ethos, and our branding reflects this dynamism flawlessly.
Drawing inspiration from Kalena's assertive nature, we crafted a brand identity that exudes strength and charisma. The color palette, dominated by the striking hues of cerise and black, emits confidence and authority. These colors not only grab attention but also symbolize the unyielding determination of Kalena and her consulting approach.
The logo is the face of the brand, featuring an organic, chunky hand-written script monogram. This distinctive typography embodies the human touch and personal connection that Kalena brings to her consultancy. Its bold strokes and fluid lines mirror the business's commitment to making a lasting impact on team engagement and productivity.
