About this project
Wild Movement, founded by personal trainer & coach Josh, aims to engage and inspire young, aspiring athletes. Our task was to craft a bold and stylish brand that resonated with Gen Z's fitness-driven, sporty souls. To capture the essence of aspiring athletes, we curated a brand that exudes energy and tenacity. Electric blue, paired with bold, striking hues, pulsates with youthful enthusiasm and vitality. The leopard print pattern, a visual symbol of the 'wild,' accentuates the brand's boldness and ambition. The logo, designed with a grungy fade effect, embodies the movement and dynamism inherent in sports, appealing directly to Gen Z's fitness-conscious mindset.
Adaptability was key. We ensured the brand design seamlessly extended across various touchpoints, from merchandise to activewear, aligning with PT Josh's expansive plans for his business. The bold colour palette, striking patterns, and dynamic logo served as the foundation for a cohesive and adaptable brand identity.
