Hello, I'm Tamsyn.

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I’m a Creative Marketing Lead specialising in beauty, skincare, and health brands. I partner with founders and growing businesses to elevate their brand across every touchpoint. From packaging and websites to campaigns and content. With a background spanning design, marketing, and brand strategy, I bring both creative direction and hands on creation. My focus is simple: creating cohesive, high-performing brands that not only look beautiful, but help build your business.

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Key Skills.

• Brand strategy
• Creative direction
• Graphic design
• Packaging design
• Website design (WordPress, Shopify, Squarespace and Rocketspark)
• Campaign development
• Content creation
• Email marketing (EDMs)
• Photography
• Video editing
• Adobe Creative Suite (InDesign, Illustrator, Photoshop, Lightroom and Premier Pro).

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Client Example - Juvenate Skincare

Work Types: Graphic Design | Photography | Web Design | Content Creation | Marketing Strategy

Juvenate has been a true labour of love over the past 10 years. My journey with the brand has spanned freelancing, full time work, and a return to freelancing, allowing me to support Juvenate through every stage of its growth, including helping take the range to the international market. I've also designed their new range - NUYU. A acne range targeted to the astute Gen Z marketing, I designed everything from the logo, colour ways, packaging, website and giving this beautiful brand a tone of voice that works for Gen Z. Working as Creative Marketing Manager, I have been involved across all touchpoints of both brands, from concept to execution.

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My responsibilities included:

• Packaging design
• Point of sale collateral (posters, wobblers, price lists and more)
• Signage
• Web design and management (Shopify)
• Google Ads and Analytics
• Content creation and social media management (Instagram, Facebook, Tik Tok and Pinterest)
• Photography and videography
• Writing and producing monthly EDMs via Klaviyo
• Marketing strategy and implementation across New Zealand, Australia, and the United States