Meet Melissa Chapman: Fractional Marketing Consultant in Christchurch

Not every business needs a full-time marketing team. But every business needs smart, effective marketing, and that’s where I come in.

​

I’m a fractional marketing consultant, which means I step in as your on-demand marketing lead, providing strategy, execution, and structure without the cost (or commitment) of a full-time hire.

​

If you don’t have an in-house marketing team, or your team is stretched too thin, I make sure your marketing doesn’t stall. Whether it’s developing strategy, launching campaigns, managing social media, writing emails, briefing agencies, or optimising ads, I handle the big-picture planning and the hands-on execution.

​

I also manage large-scale marketing implementation projects like rebrands, website builds, product or service launches, and platform migrations - keeping everything on track, liaising with agencies and stakeholders, and making sure all the moving parts come together smoothly.

​

What I Do:

​

✅ Set clear, actionable marketing strategies.  

✅ Oversee campaigns (social, email, PPC, content, branding—you name it).  

✅ Manage and brief agencies, so you don’t have to.  

✅ Handle major marketing projects: rebrands, website builds, launches, and more.  

✅ Build marketing systems and processes that make your life easier.  

✅ Keep everything on track, so marketing isn’t an afterthought.

​

What I Don’t Do:

​

❌ Replace your team—I complement what you have or fill the gaps.  

❌ Do one-off design or dev projects (but I know great people who do).

​

I make marketing simple, scalable, and stress-free—so you can focus on running your business.

​

Sound like what you need? Let’s chat.